TEREMANA

THE OPPORTUNITY:

When Teremana wanted to create a Mana Holiday House for brand enthusiasts and brand curious consumers, they leaned on BOOM to bring their story to life.  Founder Dwayne Johnson is both a tequila connoisseur and a believer in the power of mana (gratitude).  His Teremana brand offers a premium tequila and an authentic founder’s story.

HOW WE DO IT:

BOOM identified the perfect locations for the Holiday House in Beverly Hills and New York City setting the stage for a festive atmosphere to experience Teremana tequila.  Storytelling took center stage, giving consumers an authentic sense of the brand’s origin story and founder passion, while educating them on the brand’s commitment to premium production and its versatility as a sipping or mixing tequila.  A spirited consumer journey was created to both surprise-and-delight and educate-and-inform.  BOOM also provided staffing services that were the perfect complement and touchpoint across this one-of-a-kind brand experience.