A few months into the pandemic and subsequent economic downturn, conventional wisdom advised businesses to hunker down with a wait-and-see attitude, hoping for a “return to normal.”
Yet market conditions remain volatile, industries are shifting, consumer behavior is evolving, and technology is moving so fast, marketers are struggling to keep pace.
There will be no return to normal in this new economy.
Simultaneously, the marketing services industry and more specifically, large agency model, is severely challenged. The entrepreneurial spirit is lost, agencies are slow to move, significant overhead/costs exist and employees want more...
As others retreated, threatened by risk, the BOOM team viewed the landscape and saw opportunity: the need to reinvent a broken marketing services model for the gig/experience economy.
With decades of experience on both sides of the marketing desk, a vast database of freelance talent and agency alliances, and understanding that economic downturns create opportunity, we foresaw a model with an emphasis on independence, agility, efficiency, and the highest levels of client and end-user value possible.
Brand marketers want fewer agencies solving bigger problems. Agencies that are idea-led, tech-enabled and data-driven.
Introducing BOOM Ventures…an independent, brand engagement agency.
To become the agency that fearlessly embraces change with one goal.
To lead consumers to
Change creates opportunity, risk delivers rewards, collaboration elevates ideas, experience creates agility, expertise wins all.
Together, create the future that
We are independent, brand engagement marketers.
We have embraced the gig/experience economy and believe through relentless curiosity and ingenuity novel solutions will usher us into the next era of marketing.
BOOM specializes in experience design, special event production (B2B, B2C / IRL & Virtual), sports & entertainment consulting, IP development, research & data, retail experiences, lifestyle & influencer marketing, digital & innovation, content and hospitality.