MONEYGRAM

THE OPPORTUNITY:

A new partnership with F1 and the Haas F1 team has enabled MoneyGram to reach new audiences. The speed and efficiency of their modern fintech services and money transfer app were perfectly aligned with the high-speed, technological sophistication of F1 racing. BOOM has been helping MoneyGram leverage this high-caliber opportunity with consumer-focused events including launches, watch parties, and in-market promotions.

HOW WE DO IT:

We’re getting race fans connected to the full potential of the MoneyGram app bringing a full breadth of experiential services. Live events, brand activations, ambassadors, influencers and promotions have fueled MoneyGram’s sponsorship presence with the only American F1 race team. From a coffee shop in Austin to “caffeinate” a race-day launch, to TopGolf in Las Vegas and multiple stops in Miami for the Grand Prix, BOOM is driving awareness, fueling engagement, and helping MoneyGram make the most of this high-value, high-speed opportunity.