RECENT WORK

CBS/PARAMOUNT

BECAUSE FANDOM IS BETTER TOGETHER.

OUR WORK

THE OPPORTUNITY:

To celebrate and promote their coverage of the UEFA Champions League in the United States, and to drive awareness of their passion for fútbol, Paramount+ and CBS Sports worked with BOOM to create a multi-day watch party and Fan Fest with a live broadcast as its centerpiece.

HOW WE DO IT:

With iconic locations — the New York City skyline and the Miami coastline — as backdrops, we created a multidimensional fan experience that leveraged our expertise with location scouting, event productions, sports marketing, design and production, and staffing and hospitality. We invited fans to ditch work so they could spend time cheering on their favorite club, connecting with a world-class broadcast team, and immersing in all things UEFA passion and play. Not a bad way to spend a day away from the office.